country brand awards
2020 WINNERS
DOING TOURISM CATEGORY
Recognition in the category of tourism promotion is granted as a result of an exhaustive analysis of the best tourism promotion campaigns of the last three years, and how the current health crisis has been managed on the ground.
The jury's assessment was carried out during September and October, taking into account the tourism promotion campaigns of the last three years and the country’s health management of COVID-19 during the first wave.
worldwidewinners
GOLDEN WINNER
Dubai
SILVER WINNER
australia
BRONZE WINNER
portugal
EUROPE
GOLDEN WINNER
PORTUGAL
SILVER WINNER
FRANCE
BRONZE WINNER
ITALY
ASIA, MIDDLE EAST & OCEANIA
GOLDEN WINNER
DUBAI
SILVER WINNER
AUSTRALIA
BRONZE WINNER
NEW ZEALAND
AFRICA
GOLDEN WINNER
KENYA
SILVER WINNER
MOROCCO
BRONZE WINNER
EGYPT
THE AMERICAS
GOLDEN WINNER
CANADA
SILVER WINNER
COLOMBIA
BRONZE WINNER
ARGENTINA
& CHILE
DOING BUSINESS CATEGORY
Economic brand recognition focuses on the capacity of countries to attract Foreign Direct Investment, talent and the promotion of their exports.
worldwidewinners
GOLDEN WINNER
south korea
SILVER WINNER
singapore
BRONZE WINNER
japan
EUROPE
GOLDEN WINNER
germany
SILVER WINNER
FRANCE
BRONZE WINNER
sweden
ASIA, MIDDLE EAST & OCEANIA
GOLDEN WINNER
south korea
SILVER WINNER
singapore
BRONZE WINNER
japan
AFRICA
GOLDEN WINNER
morocco
& south africa
SILVER WINNER
kenya
BRONZE WINNER
senegal
THE AMERICAS
GOLDEN WINNER
CANADA
SILVER WINNER
united states
BRONZE WINNER
colombia
OVERALL CATEGORY
Although the capacity of countries to generate economic and tourist brands are basic components in the construction of the Country Brand, the management of the pandemic has been established as a key new axis for the international image cultivated by states.
Thus, key elements such as health safety and the capacity to respond to this new paradigm have come into play.
worldwidewinners
GOLDEN WINNER
NEW ZEALAND
SILVER WINNER
SINGAPORE
BRONZE WINNER
SOUTH KOREA
EUROPE
GOLDEN WINNER
germany
SILVER WINNER
portugal
BRONZE WINNER
finland
ASIA, MIDDLE EAST & OCEANIA
GOLDEN WINNER
new zealand
SILVER WINNER
singapore
BRONZE WINNER
south korea
AFRICA
GOLDEN WINNER
morocco
SILVER WINNER
south africa
BRONZE WINNER
egypt
THE AMERICAS
GOLDEN WINNER
CANADA
SILVER WINNER
colombia
BRONZE WINNER
chile